Creamed - Packaging and Branding
I have been studying at Torrens University in Australia since the past one year and they push us to push our creative bounds, use integrative thinking and understand the root of the problems we wish to solve and come up with a set of creative ideas to tackle them.
We had a module where they taught us about packaging, we had to conduct in dept research, understand out target audience, their needs and pains and come up with design solutions that fixed their problems and stood out in the market. We had a hands on learning experience with packaging in this module where we made our final product from scratch and developed it in a course of 12 weeks.
I chose to work with condoms. I designed the packaging and branding for a series of condom boxes, their inner packets and created a series of brand promotion concepts for the same.
Here's the process video of my project.
Here's a snippet from my project, a promotional banner for the brand.
To see the in depth process, go through the pdf below:
Thanks for watching! :)
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